There's no lack of souvenir stands, T-shirt outlets, and overpriced hotel gift shops here, but good shopping options are limited. There are several outdoor arts and crafts markets around Varadero; the best, Artesanía, is at Avenida 1 and Calle 12. The Plaza de los Artesanos at Avenida 1 between Calles 46 and 48 is also good. ARTex has stores at each of these sites, as well as at Avenida 1 and Calle 35. At each, you will find a broad (and standard) collection of trinkets, T-shirts, musical instruments, posters, and CDs.

Taller de Cerámica Artística, Avenida 1 between Calles 59 and 60 is a working pottery studio and factory with a broad selection of finished goods for sale. Some are quite good and quite expensive. The work ranges from abstract and artistic to purely functional. You can usually watch a potter at work while shopping.

For a dense collection and variety of shops, Plaza las Américas, Autopista Sur Km 11 has a modern mini-mall and convention center with clothing boutiques and T-shirt shops, along with a 
Cuban Art Gallery and a music shop thrown in. There's even a small supermarket here, and several restaurants.

If you are looking for Good Cuban Cigars, the best-stocked shop in Varadero is Casa de los Tabacos, Avenida 1 and Calle 38 .  They usually have one or two rollers making fresh stogies here, and there's a comfortable bar for enjoying their wares, while sipping a glass of rum or a strong espresso.


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